Privacy Policy

Our Contact Details

You can write to us at our registered address:

Wharf Side Wines
Eshton Road
Gargrave
Skipton
BD23 3PN

Alternatively you can email us at any time via sales@wharfsidewines.com, call us on 01756 748855 (Monday to Friday, 9am-5pm)

How we collect your personal information

Wharf Side Wines may collect information about you when you interact with us, for example when you visit our website, make an enquiry, place an order, sign up to receive our newsletter, or interact with us on our social media sites.

Our website also uses cookies to collect information used to help us manage and monitor our website service and to improve your experience. Please see our Cookie Policy for details.

In many instances we will seek your consent to process your personal information, and in other instances we may process your information without consent when we are legally allowed to do so, such as to fulfil a contract or comply with a legal obligation.

  • Opt-in consent

When you have given us express permission to contact you by particular communication channels. This includes for ‘direct marketing’ purposes, such as sending you our newsletters.

  • Legitimate interest

When we have identified a genuine reason for contacting you and we are confident that it will not harm any of your interests, rights and freedoms. We may use legitimate interest to send you relevant information which we think will be of interest and reasonably expected by you.

If you have any concerns about the processing of your information, you have the right to object – See ‘Your data rights’ below.

What information do we collect about you and why?

We may collect information about you in connection with your purchase or enquiry, either in order to fulfil your request or to help us provide a better experience for you (e.g. through more relevant communications).

The personal information we collect about you might include:

  • personal details (name, email, address, telephone, wine preferences etc.)
  • financial information, if you make a purchase (payment information such as credit/debit card or direct debit details)
  • If you ask for your order to be delivered to somebody else, then your details will be recorded as well as the recipient’s

We also collect non personal information when you access our website through cookies – see our Cookie Policy for details.  

How do we use your information?

1. For administration or contractual purposes

We may use your information for administration or contractual purposes to:

  • Provide you with information you have asked for
  • Process sales transactions and verify financial transactions
  • Process orders, deliver products and communicate with you about orders
  • Maintain our customer database to ensure we have your most up-to-date details and marketing preferences

2. For marketing purposes

If you have provided consent, we may also use your information to send you communications which you have requested and that may be of interest to you. These may include our newsletters and information about special offers, new products or services. You can withdraw your marketing consent at any time.

3. For research and profiling purposes

We may analyse geographic, demographic and other information relating to you to gain a better understanding of your preferences of how people interact with us. The results will be used to help us determine the effectiveness of and improve our website and communications, and to contact you with the most relevant communications.

Will you share my information?

Wharf Side Wines will not sell or rent your information to third parties.

We will only share your information with trusted third parties when necessary in the act of carrying out work on our behalf – for example to fulfil your order, or to send you our newsletters.

When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have an agreement in place that requires them to keep your information secure and not to use it for their own purposes.

When you are using our secure online payment facility, you will be directed a third party payment processor called Worldpay. Worldpay is a reputable organisation specialising in the secure online capture and processing of credit/debit card transactions.

How we keep your information safe

We have security measures in place to attempt to protect against the loss, misuse and alteration of personal data under our control. For example, only authorised persons have access to personal data.

The transmission of data online is not completely secure, and whilst we do our best to try to protect the security of your information, we cannot ensure or guarantee that loss, misuse or alteration of data will not occur whilst data is being transferred.

When you input card data into the payment page to place an online order, you are communicating directly with Worldpay via a secure and encrypted channel. Your card information is handled by Worldpay and is not processed or held by Wharf Side Wines.

How long will we keep your information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, and to meet any legal or regulatory requirement. This is so that we can provide the services, products or information you have requested, to administer your relationship with us, to ensure we don’t communicate with you if you’ve asked us not to, and to comply with the law.

If you request that Wharf Side Wines has no further contact with you, we will keep some basic information in order to avoid sending you unwanted communications in the future.

Your data rights         

You have certain rights over your data and how we use it. These include your right to:

  • Be informed if your personal data is being used.
  • Request a copy of the information we hold about you.
  • Challenge the accuracy of the information we hold about you
  • Ask us to delete, limit the use of, or stop using your information.
  • Raise a concern about how we are using your data.

If you would like more information or wish to exercise any of these rights, please contact Wharf Side Wines using the contact details above.

You are not required to pay any charge for exercising your data rights, and Wharf Side Wines will have one month to respond to your request.

For more information about your rights, visit the Information Commissioner’s Office at https://ico.org.uk/your-data-matters/

Complaints

You can complain to Wharf Side Wines directly using the contact details above. Please inform us at the earliest opportunity of any complaint you have. We will take any complaint you may have very seriously and we will look to resolve the matter as soon as possible.

If you are not happy with how your complaint is dealt with, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner’s Office (ICO) which regulates and enforces data protection law in the UK. Details are available at www.ico.org.uk

Accessing and updating your information

If you would like to request a copy of the personal information that we hold about you, or would like to tell us about a change to your name, address or other personal information, please contact us using the contact details above.

Your marketing preferences

You can opt-out or change your marketing preferences at any time by contacting us using the details above.

If you receive email newsletters from us, you can unsubscribe at any time using the ‘unsubscribe’ link at the bottom of each email.

Changes to our Privacy Policy

This policy may change from time to time. We suggest that you regularly read this document to ensure that it continues to meet with your approval.

This Privacy Policy was last updated on 1 August 2020.